Challenge
O’Donnell needed to build an online learning platform that was engaging and appealing to a variety of age groups. In particular they wanted to focus on young adults with engagement to social media but less exposure to online learning.
One of the ways they decided to appeal to this demographic was to pair each media type with a beautifully illustrated image. The categories were: Webview (external links), Video, Documents, Playlist and Audio. Each image had to pair down to a variety of thumbnail sizes and aspect ratios.
Process
Many WIP were shared to ensure the tone was appropriate for young adults as well as older students. Each image had to pair down to a variety of thumbnail sizes and aspect ratios, so layout and flow was heavily considered the entire process. As a result the illustrations filled the platform with lush imagery.
